TI’s creative experience spans a wide scope from branding, to multimedia, to a full range of print and web solutions. Key areas of expertise are described below.

Information Architecture
Attaining optimal usability begins with information architecture. It is the foundation for great Web design, and the blueprint from which all other aspects of your website are built—form, function, navigation and interface, interaction, and visual design.

Partner with TI to determine the most appropriate structure, approach, or technology for your solution. Our expertise stretches from commerce sites to portals, to sites driven by Flash or a content management engine. Information is assembled into a coherent, weighted order of importance, mapped to a well-defined page structure, and presented for a simple, consistent, intuitive grasp by users. TI provides a user experience tailor-made for your audience.

Website Design
Your website may be your most dynamic and active connection to customers. Based on a thorough understanding of your business objectives, TI will architect a solution for your website or Web-based application that adds maximum value. Our Web products are built using the collective experience of our staff's talents in brand development, information architecture, design, user experience, and coding.

We deliver sites to our customers that serve their intended purpose effectively, from capturing revenue and creating mindshare, to making data accessible and useful, to building a community.

User Experience
The Web has evolved from a textual information space, to a remote software interface Usability follows reliability as a critical success factor, and encompasses all aspects of the end-user's interaction with your company, your services, and your products. Is your website structured such that your users “get it?”  Can they perform key tasks?  TI delivers human centered Web solutions that help your organization compete in the ‘age of the consumer’.

Branding / Identity Development
Effective branding builds equity in your services and creates positive awareness among customers, potential customers, and stakeholders. Brands identify products and services, communicate a promise, have a unique personality, and convey appealing values. The TI design team develops brands that will help you win and protect significant market share, and provide pricing power for your firm. Trust us to create your most durable asset—your identity—and experience the sustainable advantage that comes with strong branding.

Our approach reflects the most current thinking on Web usability. Your result is positive customer experiences, new opportunity to interact and renew customer commitment, and an increase in sales and loyalty.

Print Design
In today’s environment of sensory bombardment, how companies communicate to their markets and constituencies is becoming the primary means of differentiation. Never, in fact, has effective communication been more important.

Team with TI to target, reach, and influence your customers through a wide variety of services. Our design expertise extends way beyond the Internet. We leverage new or existing identities into powerful business tools including advertising, brochures, datasheets, white papers, letterhead systems, packaging, direct mail, and much more. We deliver the best reflection of the qualities that make your product or service unique and superior to your competition.